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Web push notifications respond to a user's online behaviour and show them personalized content that will pique their interest. Using web push notifications will increase your website traffic, they convert up to 30%.
You follow technology. Web push is a widely used and highly effective tool.
You prompt the user to return to the site and complete the order, thereby increasing the chances of a sale.
You are expanding your reach. High traffic is especially important if you run a news site or blog.
Web pushes will display even when the user is away from your site - you stay in constant contact with him.
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