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The rapidly changing digital environment has led to many companies facing new challenges. Individuals responsible for marketing activities in businesses are constantly seeking more effective ways to reach their message directly to the customers and persuade them to make a purchase, furthermore, using several tools simultaneously. Without a proper action strategy, these can prove to … How to communicate effectively in an omnichannel model?
How to segment your recipient base to get the most out of email and SMS communication? What solutions should you implement? You probably often ask this of Google or GPT-3/3.5/4, right? We also have an answer for you – one that will give you measurable results! In your activities, apply campaigns based on Channel Scoring … Channel Scoring – 8 benefits for your e-business
For several years now, there has been an ongoing debate in email marketing: double opt-in or single opt-in. Both methods used in the subscription acceptance process have their advantages and disadvantages. However, the choice between them ultimately depends on you. What is double opt-in, and when is it best to use double consent? We advise! … Double opt-in or single opt-in – which one to choose?
Customers won’t just appear in your business. Although at first glance, entrepreneurs see only the result in the form of an invoice or the last click, the entire customer acquisition process starts much earlier. It begins when a user becomes aware of the existence of your product or service (they don’t even have to be … CAC and LTV indices – why should you analyze them?