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Lazy Z-gen, entitled and self-centered Millenials, slow X-gen and conservative Boomers. Generational stereotypes are alive and kicking. We check how much truth they hold. The Z-gen are a lazy generation that squanders money on ostentatious consumerism. Millenials frequently jobs like gloves and communicating with shortcuts. In addition, they shamelessly eat avocados – including in the … From a Boomer to a Zoomer. Stereotypes in the perception of generations
Magdalena Niedobecka
The rapidly changing digital environment has led to many companies facing new challenges. Individuals responsible for marketing activities in businesses are constantly seeking more effective ways to reach their message directly to the customers and persuade them to make a purchase, furthermore, using several tools simultaneously. Without a proper action strategy, these can prove to … How to communicate effectively in an omnichannel model?
