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A revolution in content creation for email marketing is upon us. Just as we optimize texts for search engines, creating emails will now require adaptation to AI (MAO – Mailbox Algorithms Optimization).
Magdalena Niedobecka
For several years now, there has been an ongoing debate in email marketing: double opt-in or single opt-in. Both methods used in the subscription acceptance process have their advantages and disadvantages. However, the choice between them ultimately depends on you. What is double opt-in, and when is it best to use double consent? We advise! … Double opt-in or single opt-in – which one to choose?
