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Communication

SMTP gateway

How to use the SMTP gateway? – SARE
How to monitor the performance of an SMTP gateway? – SARE
What problems can occur with the SMTP gateway?
How to configure an SMTP gateway?
Transactional emails – effective communication with the customer
What is an SMTP gateway? – A tool for sending and receiving email messages

Introduction

How to plan and execute communications in an omnichannel model? – SARE
Omnichannel communication – marketing strategy
Marketing Automation – a strategy and tool for automating and personalizing marketing activities
Benefits of omnichannel communication – personalized and effective messages
How to measure the effectiveness of omnichannel communications?
What are the challenges in omnichannel communications and how to overcome them?

Limits and prioritization of shipments

Shipping limits in communications – how to use them? | SARE
How to manage shipping priorities?
What are the best practices for managing shipping limits and priorities?

Implementation of the campaign

Recurring mailing – automation and personalization of marketing messages
Best practices in designing scenarios for the abandoned card
What are the most common mistakes made in reactive shipments and how to avoid them?
Differences between reactive and triggered mailings – How to increase engagement, loyalty and sales
How to successfully implement triggered shipments?
Abandoned card – a solution to the problem of abandoned shopping carts
How do you design email communications to people who responded to a campaign mailing?
How to use audience segmentation in triggered syslcs?
How to manage consents to receive communications?
How to manage automated communications?
How to design an effective scenario to communicate to an abandoned shopping cart?
Triggered and reactive mailings in marketing – what are they and how do they apply?
How to define the list of senders for mailings? – Practical SEO tips

Tools

How to personalize omnichannel campaigns?
How to personalize, count clicks from a message, use a back channel?
How to use the SMS communication channel?
How to create effective newsletters?
How to create and manage mailing lists?
How do you tailor your campaign content to your audience?
How to use autoresponders? – A guide for marketers
How to use a dynamic counter in emails?
How to use A/B testing tools in omnichannel communications?

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