Analysis and reporting

Performance reporting

Sales report – an innovative tool for your business | SARE

How to use the sales co-occurrence report in increasing campaign effectiveness?

Most common mistakes in reporting profits using a control group

Principles of control group selection in conducted communication

Shipment reporting

Click-to-Open Rate (CTOR) – how to interpret it? | SARE

Hard Bounce Rate – how to interpret it? | SARE

How to use tools to analyze shipment results?

How to understand and analyze the Unsubscribe Rate?

How do you calculate the Click-to-Open Rate (CTOR)?

Average values of the CTOR index in different industries

How to increase CTOR? – Marketing specialist and SEO analyst

Best performance indicators (KPIs) in SMS marketing campaigns

Why is data analytics crucial to effective marketing?

Differences between CTOR and CTR – How is CTOR different from Click-Through Rate?

How does CTOR affect the effectiveness of an email marketing campaign?

Attribution

What are the attribution models? – SARE

How to use attribution in omnichannel marketing?

Benefits of implementing attribution mechanisms for marketing campaigns

Attribution challenges in omnichannel marketing

Shipment optimization

How to use A/B analysis to optimize metrics in email marketing?

How to effectively measure ROI in email marketing campaigns?

How do you optimize campaign results?

How to increase Open Rate in email marketing? | Effective methods

Challenges of seasonality in omnichannel marketing campaigns – Marketing Specialist and SEO Analyst

How to avoid qualifying emails for spam – best practices

Research and surveys

How to conduct surveys? – Practical hints and tips

What size of study group is optimal?

What indicators should we include in surveys?

How to analyze results from surveys? – Effective methods of data analysis

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