Analysis and reporting

Shipment optimization

How to increase Open Rate in email marketing? | Effective methods

Challenges of seasonality in omnichannel marketing campaigns – Marketing Specialist and SEO Analyst

How to avoid qualifying emails for spam – best practices

How to use A/B analysis to optimize metrics in email marketing?

How to effectively measure ROI in email marketing campaigns?

How do you optimize campaign results?

Research and surveys

How to analyze results from surveys? – Effective methods of data analysis

How to conduct surveys? – Practical hints and tips

What size of study group is optimal?

What indicators should we include in surveys?

Performance reporting

Principles of control group selection in conducted communication

Sales report – an innovative tool for your business | SARE

How to use the sales co-occurrence report in increasing campaign effectiveness?

Most common mistakes in reporting profits using a control group

Shipment reporting

How to understand and analyze the Unsubscribe Rate?

How do you calculate the Click-to-Open Rate (CTOR)?

Average values of the CTOR index in different industries

How to increase CTOR? – Marketing specialist and SEO analyst

Best performance indicators (KPIs) in SMS marketing campaigns

Why is data analytics crucial to effective marketing?

Differences between CTOR and CTR – How is CTOR different from Click-Through Rate?

How does CTOR affect the effectiveness of an email marketing campaign?

Click-to-Open Rate (CTOR) – how to interpret it? | SARE

Hard Bounce Rate – how to interpret it? | SARE

How to use tools to analyze shipment results?

Attribution

Attribution challenges in omnichannel marketing

What are the attribution models? – SARE

How to use attribution in omnichannel marketing?

Benefits of implementing attribution mechanisms for marketing campaigns

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