\nUnderstanding your spam test results is crucial to running a successful email campaign. Our spam test is designed to give you an idea of potential problems that could lead to your messages being marked as spam. But what exactly do we examine during this test? Let’s take a closer look.\n<\/p>\n
\nWe analyze various elements of your message to see if they contain typical spam characteristics. Among these are graphics, text, HTML structure, and the words used. Various factors can affect whether a message is classified as spam, and these factors are susceptible to change, just like the Internet as a whole.\n<\/p>\n
\nOne common mechanism that can contribute to a message being marked as spam is the prior marking of similar messages as unsolicited. Another increasingly common mechanism is a behavioral filter that takes into account whether a message has been deleted without being read. If many recipients do this, the rest may be protected, and your message may end up in the spam folder.\n<\/p>\n
\nThis may affect future mailings from a particular sender and from a particular domain. However, it is worth remembering that the sender’s data must match the data in the message, especially in the footer.\n<\/p>\n
\nFilters work at different levels: at the mail level (mail client or provider) and at the server level (dependent on the companies hosting the service). If you notice that your messages are going to spam, it’s worth running a series of tests.\n<\/p>\n
\nWe recommend creating a test group from your own email addresses. Then proceed with testing: send messages, changing the sender’s data, message content, subject line. Test each item separately to find the direct cause of the problem.\n<\/p>\n
\nUnderstanding how spam testing works is key to running successful email campaigns. Always remember that we aim to provide you with the best tools to monitor and improve the effectiveness of your campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"
Understanding spam test results is key to running a successful email campaign. Take a closer look at the components of our spam test and learn what influences a message to be classified as spam and what consequences this can have. See how spam filters work and what steps to take if your messages are marked as spam. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1625],"tags":[2509,2510,2512,2514,2516,2518,2520,2522,2524,2526],"class_list":["post-5559","post","type-post","status-publish","format-standard","hentry","category-email-campaigns","tag-spam-test-en","tag-anti-spam-test-results","tag-effectively-run-an-e-mail-campaign","tag-classification-of-messages-as-spam","tag-consequences-of-marking-a-message-as-spam","tag-spam-filters","tag-spam-tests","tag-test-group","tag-monitoring-campaign-effectiveness","tag-improve-campaign-effectiveness"],"acf":[],"yoast_head":"\n