Our SAREscript tool provides an effective script that allows you to determine gender based on the names collected in your database. It’s a simple and intuitive solution that will allow you to accurately segment your base. As a result, your marketing campaigns can be even more personalized and effective.
Step 1: Launch SAREscript and select a script
First of all, you need to launch the SAREscript tool. You can do this by selecting the appropriate option from the main menu. Then go to the Scripts section and select Set gender.
In addition, in the box on the right side of the screen, select the Determine gender option. This will give you access to a specific script that will help you accurately determine gender based on the names collected in your database.
Step 2: Configure the script
In this step, after opening a new window, you need to expand the available list and then select the guild in which the names are collected. In addition, you need to specify to which trait you want to save the gender information.
After entering all the necessary data, click OK. The script will be automatically added to the frame.
Attention! Remember to select in advance the group for which the segmentation will be performed. You make the selection at the top of the page in the data source.
Step 3: Execute the script
Finally, to execute the script, click the execute script option and then OK. Now your base is effectively ssegmented based on gender, which will allow you to tailor your communications even better to your audience.
With our SAREscript tool, segmentation based on gender becomes simple and intuitive. This is just one of the many conveniences we offer to help you run your marketing campaigns effectively.