Spam can be a frustrating problem, but we’re here to help you! This guide will help your messages avoid the spam garbage can and reach your audience. After all, what matters is quality, not quantity!
1. understanding your customers
The better you know your customers, the better you can meet their needs. Extracting behavioral profiles is invaluable in gaining key information about your customers, enabling you to better tailor your messages to different audience segments.
2. content personalization
Customizing your content to attract your audience to your message is key. By doing so, you will gain his loyalty and commitment to your brand.
3. attractiveness of the message
Your messages should not only be valuable, but also aesthetically appealing. Remember that the first impression can determine whether the recipient will want to read your message in its entirety.
4. content update
Constant refreshing of content is key. Repeated messages can discourage subscribers and lead them to unsubscribe.
5. engaging audiences
By engaging your audience, you will earn a reputation as a good sender, gain loyal customers and reduce newsletter churn. Create opportunities for interaction that will keep their interest.
6. cancellation option
Don’t forget that it’s always better when a subscriber decides to unsubscribe than when they mark your messages as spam. Make sure the unsubscribe option is easily accessible.
7. balanced shipments
Send more content to engaged subscribers, but at the same time cut back on sending where it doesn’t meet interest. This will help you balance the quantity and quality of messages you send.
8. consistency in shipping
Be consistent in the frequency of your mailings. Fewer messages, means fewer returns and potential situations where your messages are marked as spam.
9. behavior analysis
Keeping a constant observation of your audience’s behavior and reactions will allow you to better tailor your content and estimate the optimal mailing frequency.
10. comparing and testing
Setting up a test group and selecting the most effective creatives will allow you to optimize your efforts. Use A/B/X testing to achieve the greatest effectiveness of your planned campaigns. Test and learn from implemented campaigns.
11. clarity of communication
Your messages must be understandable, leaving the customer with no doubts. Make sure your communication is simple and direct.
12. avoid suspicion
Avoid strings of numbers, capital letters or excessive use of punctuation marks, which can cause the recipient to treat your message as spam.
13. send expected messages
Make sure your messages are expected by your audience. Send the right content to the right people at the right time. By doing so, you will increase the chances that your messages will be appreciated and read.