What problems can occur with the SMTP gateway?
If you conduct online marketing activities or send a large volume of emails, you probably realize the importance of an SMTP (Simple Mail Transfer Protocol) gateway. An SMTP gateway is a service that allows you to send emails to recipients. However, like any tool, the SMTP gateway is also not free of problems. In this article, we will discuss the most common problems with the SMTP gateway and present methods to solve them.
1 Problem: Shipping restrictions
One of the most common problems with an SMTP gateway is sending limits. Some SMTP gateways have limits on the number of messages that can be sent in a single hour or day. This can be a problem especially for companies that run large email campaigns. These limits are often put in place to prevent abuse, such as spamming.
To solve this problem, it’s a good idea to consult your SMTP gateway provider and find out about the options available. It is often possible to increase the sending limits for an additional fee. You can also consider using a different SMTP gateway that offers higher sending limits.
2 Problem: Low efficiency of message delivery
Another problem that can occur with an SMTP gateway is the low efficiency of message delivery. This means that not all messages sent via the SMTP gateway reach the recipients. This is due to a variety of factors, such as incorrect e-mail addresses of recipients, messages being blocked by spam filters or technical problems with e-mail servers.
To increase the effectiveness of message delivery, it’s a good idea to regularly monitor message deliverability statistics and remove inactive or erroneous email addresses from your mailing list. You can also use the services of companies that specialize in email deliverability optimization, such as SARE. With advanced tools and technologies, such companies can help improve message deliverability.
Problem 3: Time-consuming configurations
In some cases, SMTP gateway configuration can be time-consuming and complicated. It requires setting the appropriate parameters, such as SMTP server address, port, authentication, etc. For those unfamiliar with the technical aspects of configuration, this can be difficult and frustrating.
To simplify the process, it is worth using SMTP gateway providers that offer simple and intuitive configuration. Such a solution will save time and avoid potential misconfiguration problems.
4 Problem: Bad IP reputation
One of the most serious problems with an SMTP gateway is bad IP reputation. This means that the IP address from which emails are sent has been flagged as a sender of spam or unwanted messages. As a result, messages sent from this address may end up in the spam folder or be blocked by spam filters.
To improve IP reputation, it is important to keep your mailing list clean and avoid sending to uninterested recipients. You can also use the services of companies that specialize in IP reputation monitoring and management. Such companies can help you identify and resolve issues that may be negatively affecting your IP reputation.
Summary
The SMTP gateway is an extremely important tool for sending emails, but it can encounter various problems. Sending limits, poor message delivery performance, time-consuming configurations and bad IP reputation are just some of the problems that can occur. However, there are also methods to solve these problems that are worth considering, such as increasing sending limits, optimizing the mailing list, simplifying configuration and managing IP reputation.
If you need professional help with your SMTP gateway and troubleshooting, we invite you to use SARE’s services. Our team of experienced professionals will help you optimize your email sending process and achieve better marketing results.