What are shipping limits and how to use them in communications?
Nowadays, omnichannel marketing has become an integral part of many companies’ business strategies. In order to effectively reach customers, it is necessary to use a variety of communication channels, such as email, SMS and webpush dispatches. However, there is a limitation that is worth keeping in mind – these are mailing limits.
What are shipping limits?
Sending limits are the maximum number of messages that can be sent in a certain period of time through a given communication channel. They are put in place to ensure a balance between effective communication and protection against abuse and spam. These limits are usually set by service providers, such as SARE, to ensure the stability and reliability of their platforms.
In practice, this means that if we exceed the mailing limits, our messages may not be delivered to recipients, and our reputation as a sender may suffer. That’s why it’s important to know these limits and adjust our actions accordingly.
How to use shipping limits in communications?
To make effective use of shipping limits in your communications, it’s a good idea to follow a few rules:
- Planning: Before starting a communication campaign, it is a good idea to plan exactly how many messages we want to send and at what time. This way we can better control the use of sending limits and avoid overruns.
- Segmentation: it is important to define our audience groups well and tailor our messages to their needs. This allows us to send more targeted and personalized messages, increasing the effectiveness of our efforts while reducing the number of messages we send.
- Testing: Before launching a full campaign, it’s a good idea to run tests to see if everything is working properly. Testing will allow us to avoid mistakes and unnecessary consumption of shipping limits for failed attempts.
- Monitoring: Regularly monitoring the use of shipping limits will allow us to react to any problems and adjust our actions in real time. This will give us more control over our shipments and better results.
Using shipping limits in communications is key to an effective and sustainable omnichannel strategy. With informed planning, segmentation, testing and monitoring, we can achieve better results and customer satisfaction.
It is worth remembering that SARE offers advanced mailing limit management tools and a comprehensive platform for omnichannel campaigns. With SARE, we can effectively reach our customers with email, SMS and webpush dispatches, while maintaining control over the sending limit and ensuring high quality communication.