What are the average CTOR values in different industries?
The CTOR (Customer Transaction Over Response) indicator is one of the key performance indicators of marketing campaigns. It measures the ratio of the number of customer transactions to the number of responses received to a campaign. The higher the CTOR value, the more effective the campaign and the higher the customer engagement.
Omnichannel dispatches, i.e. marketing campaigns running simultaneously across different communication channels, are gaining popularity due to their effectiveness in reaching customers and increasing conversions. That’s why it’s worth taking a look at the average CTOR values in different industries to determine what results can be expected.
1. e-commerce industry
In the e-commerce industry, where online transactions are a key target, the expected CTOR value can range from 10% to as high as 30%. This means that, for example, with a CTOR value of 20%, 20 customer transactions can be expected for every 100 responses received.
2. service industry
In the service industry, where sales can be more complex and time-consuming, the average CTOR value can range from 5% to 15%. This means that, for example, with a CTOR value of 10%, 10 customer transactions can be expected for every 100 responses received.
3. retail industry
In the retail industry, where purchases are often impulsive and associated with high competition, the average CTOR value can range from 2% to 10%. This means that, for example, with a CTOR value of 5%, 5 customer transactions can be expected out of 100 responses received.
4. financial industry
In the financial industry, where purchasing decisions may be more related to long-term strategies, the average CTOR value can range from 1% to 5%. This means that, for example, with a CTOR value of 3%, 3 customer transactions can be expected out of 100 responses received.
However, it is worth remembering that CTOR values can vary depending on a number of factors, such as the quality of the campaign, customer segmentation or the popularity of the products or services offered. Therefore, it is important to regularly monitor and optimize marketing activities in order to achieve the highest possible CTOR.
To increase the value of CTOR, it is worth using omnichannel solutions, such as the SARE platform. With SARE, you can run personalized marketing campaigns simultaneously across different communication channels, which greatly increases the chances of customer engagement and increased transactions.
If you’d like to learn more about the CTOR index and how to effectively leverage omnichannel shipping in your industry, contact us today.