What are the differences between reactive and triggered shipments?
In today’s era of omnichannel marketing, communicating effectively with customers is crucial to the success of any business. Reactive and triggered mailings are two popular strategies that allow businesses to reach their customer base in a personalized and effective way. In this article, we’ll discuss the differences between these two strategies and how they can help you achieve your marketing goals.
Reactive dispatches
Reactive dispatches are messages that are sent in response to specific user actions or behaviors. These can be actions such as making a purchase, subscribing to a newsletter or leaving a shopping cart. Using data from your customer base, you can customize the content and timing of such messages to make them as relevant to the recipient as possible.
Examples of reactive shipments:
- Welcome emails for new subscribers
- Reminders for abandoned shopping carts
- A thank you for making a purchase with a related offer or discount for future purchases
Reactive mailings allow you to reach customers at the right time, when they are more likely to make a purchase decision or when they need additional information. By personalizing and automating the process, you can effectively increase user engagement and conversions.
Triggered dispatches
Triggered dispatches are messages that are triggered by specific events or user behaviors. These can be actions such as browsing certain product categories, clicking on a specific link or reaching a certain stage in the shopping process. Using this information, you can deliver personalized messages that are tailored to users’ preferences and needs.
Examples of triggered shipments:
- Product recommendations based on recent items viewed or purchased
- Promotional offers for users who click on a specific link
- Welcome messages for users who have registered on your website
Triggered mailings allow you to deliver content that is timely and relevant to the user’s current state. This can increase engagement, loyalty and sales. Automating these dispatches saves time and effort while delivering a personalized experience.
In summary, both reactive and triggered dispatches are effective marketing strategies to reach customers in a personalized and efficient manner. Reactive dispatches respond to specific user actions or behaviors, while triggered dispatches are triggered by specific events or behaviors. Using these strategies, you can increase engagement, loyalty and sales, while saving time and effort by automating the process.