What is recurring shipping and how to implement it?

Nowadays, digital marketing is a key component of any company’s business strategy. One of the most important tools in marketing is communicating with customers through email, SMS or webpush messaging. However, sending individual messages can be time-consuming and complicated, especially when you have a large customer base.

This is where recurring mailing enters the scene. This is the automatic process of sending messages to specific groups of customers at specific times. With recurring mailing, we can plan marketing campaigns weeks or months ahead, saving time and effort.

Benefits of cyclical shipping

• Time saving: With cyclic sending, we can schedule a whole series of messages in advance, saving us the time we would have to spend manually sending individual messages.
• Personalized messages: By sending recurring messages, we can tailor content and offers to a specific group of customers. We can segment our database based on a variety of factors, such as location, purchase preferences or transaction history, allowing us to deliver personalized and more effective messages.
• Increasing engagement: Regular communication with customers through recurring messages allows us to keep them interested and engaged. We can provide valuable information, special offers, discounts or messages related to their previous purchases, which builds bonding and loyalty.
• Process automation: Cyclical mailing can be fully automated, which means we no longer have to manually send each message. We can plan the entire process and set up rules for sending, so that messages reach customers at the right time and in the right order.

How to complete a recurring shipment?

To implement recurring mailings, we need the right tool to manage marketing campaigns. One such tool is the SARE platform, which specializes in omnichannel marketing.

SARE makes it easy to create and manage marketing campaigns, including recurring email, SMS and webpush messaging. We can easily set up sending rules, personalize message content, monitor campaign results and adjust our actions based on the collected data.

In the SARE platform, we can also segment our customer base based on various factors so that we can deliver personalized messages to the right groups. In addition, we can use the automation function so that the entire mailing process is automated and scheduled in advance.

Recurring mailing is an effective marketing tool to achieve better results in communicating with customers. Thanks to automation and personalization, we can deliver valuable content and offers, building a relationship and loyalty. If you want to take advantage of the benefits of recurring mailing, get interested in the SARE platform, which will help you effectively manage your marketing campaigns.