Understanding your spam test results is crucial to running a successful email campaign. Our spam test is designed to give you an idea of potential problems that could lead to your messages being marked as spam. But what exactly do we examine during this test? Let’s take a closer look.
The components of our spam test
We analyze various elements of your message to see if they contain typical spam characteristics. Among these are graphics, text, HTML structure, and the words used. Various factors can affect whether a message is classified as spam, and these factors are susceptible to change, just like the Internet as a whole.
What affects the classification of a message as spam?
One common mechanism that can contribute to a message being marked as spam is the prior marking of similar messages as unsolicited. Another increasingly common mechanism is a behavioral filter that takes into account whether a message has been deleted without being read. If many recipients do this, the rest may be protected, and your message may end up in the spam folder.
What are the consequences of marking a message as spam?
This may affect future mailings from a particular sender and from a particular domain. However, it is worth remembering that the sender’s data must match the data in the message, especially in the footer.
How do spam filters work?
Filters work at different levels: at the mail level (mail client or provider) and at the server level (dependent on the companies hosting the service). If you notice that your messages are going to spam, it’s worth running a series of tests.
What to do if your messages are marked as spam?
We recommend creating a test group from your own email addresses. Then proceed with testing: send messages, changing the sender’s data, message content, subject line. Test each item separately to find the direct cause of the problem.
Understanding how spam testing works is key to running successful email campaigns. Always remember that we aim to provide you with the best tools to monitor and improve the effectiveness of your campaigns.