This module makes it possible to compare the behavior of a selected group of addressees in the context of all mailings sent. The report presents, among other things, the opens and clicks made by the recipients of interest, such as women, men, Warsaw residents, etc.
At the very top is a bar chart showing the mileage of mailings sent, and below it is a tabular summary with information such as:
- Shipping number
- Shipping type
- Newsletter name
- Group
- Date
- Sent
- Returns
- Openings (unique)
- It signed off
- Clicks (unique)
- CTR (unique)
- Percentage
The special analysis module examines addresses that are currently in the “clipboard” group. It allows you to perform the same analysis as in the “campaigns” module (without the return analysis tab), but focusing on selected e-mail addresses. For details, click “Details”.
Addresses can be added to the clipboard by:
- Addresses → search results → Add to group → Clipboard
- Addresses → import addresses → step 3 of 4 → Import only to clipboard
The report will be automatically generated in the “special analysis” section. You can download it in .doc format (rules as for campaign and shipment report details) or get shipment details in .csv format.
Incorporating special analytics into your process will allow you to better understand your audience’s behavior and tailor your mailings to their preferences. Use this module to achieve better results and more effective marketing efforts!