Improve your customer relationships with effective follow-up mailings
No matter what industry you’re in, developing lasting and positive relationships with your customers is the key to success. Our follow-up mailing tool is an innovative solution that allows you to automatically trigger a series of messages when a certain condition is met. You can customize and modify your campaigns at any time, and thus build stronger relationships with your customers and improve the effectiveness of your email marketing.
To get the most out of our tool, we’ve put together a series of steps to help you set up your follow-up mailings.
Step 1: Prepare for shipping
- Go to the Mailing → Sending tab.
- Select from the list of available email creations the one to be sent first in the follow-up mailing cycle.
- Define the type of shipping as follow-up.
- Enter the rest of the shipping settings on the 1st shipping step, just like for one-time shipping.
Step 2: Set shipping parameters
- After verifying the SPAM results of the creation test, you proceed to the 3rd and final step of setting up the follow-up mailing.
- Give a name to the mailing that will be available after the cycle is scheduled from the Mailing → Scheduled tab.
- Select the address group that will participate in the follow-up mailing cycle.
- Specify the due date for the first mailing that triggers the entire cycle. This message will be sent on the scheduled date and time.
Step 3: Add another message to the cycle
- Go to the Mailing → Scheduled tab.
- Add another message to the created follow-up cycle by selecting “Add another follow-up” and repeat the settings from the first step – that is, select the email creative to be sent as the second in the cycle.
Step 4: Configure shipping conditions
- Add a newly scheduled shipment to an existing follow-up cycle by selecting it from the list.
- Specify the details of the dispatch, and then the conditions for its implementation. The second and each subsequent message in the follow-up cycle is executed with reference to the previous message in the cycle.
- For example, you can specify that the second message will be sent 1 day and 5 hours after the recipient opens the previous message, or when any link in the previous message is clicked, or after a certain amount of time has passed since the previous message was sent.
- These conditions can be combined with each other, keeping in mind that they work on an “or” basis.
- In the same way, set each subsequent message in the follow-up cycle.
Our guide is now complete! We hope these instructions will help you successfully set up your follow-up mailings. Remember, setting up and regularly monitoring your follow-up mailings is the key to building strong customer relationships and increasing the effectiveness of your email campaigns.