Checking the destination of your email message
To succeed in email marketing, a key aspect is making sure your messages go where they should. Our inbox folder testing feature is here to help you see which folder your message is most likely to go to.
What is the inbox folder testing function?
It’s about a tool that helps you assess whether your e-mail will be classified in the main inbox folder, the offers folder, spam or another folder in different mail domains. We can do this through tests performed on default configured email programs. Note, however, that the results are approximate and may differ slightly from the actual message delivery location.
How does it work?
During the second step of email scheduling, simply check the option to test the inbox folders. Our tool will generate personalized and/or dynamic content for the first email address you specify. You will then receive information about qualifying your creative for a specific folder on different email domains. The process of preparing your creative testing may take up to 10 minutes, but it’s a small price to pay for the assurance that your messages will go where they should.
Why use the inbox folder testing feature?
Above all, it gives you a chance to improve the effectiveness of your email campaigns. Understanding which folder your messages go into allows you to better tailor the content and formatting of your emails, increasing the chances that recipients will open and read them. As a result, this contributes to greater effectiveness of your marketing efforts and better audience engagement.
All in all, our inbox folder testing feature is easy to use, fast, and can greatly help your email marketing efforts. Make sure your messages go where they’re supposed to, and see how it affects your results.